How do you engage with your fans on Twitter? One option is to spend some serious time with them, which is exactly what Jay-Z (@S_C_) did this week when he spent seven hours in conversation with followers and the world. Jay-Z may not have been very active on Twitter historically but on Monday that changed when he tweeted 169 times with fans and other celebs.
The in-depth conversation was in advance of release for his new album, Magna Carta Holy Grail (#MCHG) and it kicked off Monday morning 9 am PST with the following Tweet:
@brianfagioli YES. *my laugh— Mr. Carter ( @S_C_) July 8, 2013
At first, the fans couldn’t believe it. When they realized that, yes, Jay-Z really was online and and talking directly with them, interest exploded.
Even without an official hashtag, Jay-Z created his own lexicon of terms such as *mylaugh (when he was laughing) and [facts only] when he was telling fans he was speaking the truth. In fact, #factsonly started trending after this tweet:
RT @_VintageVisual LOOOOOOLLL who is in charge of Jay-Z’s tweets????? I am dying right now *Jay-Z laugh [well I am of course..FACTS only..]— Mr. Carter ( @S_C_) July 8, 2013
During the Q&A, fans learned everything from which song was the first track recorded for the album, his favorite Michael Jackson song, and favorite Britney Spears song. Jay-Z even redefined “what Twitter should be.”
Fans also learned his favorite breakfast cereal, illustrating how no subject is too small for Twitter.
@Timberflake27 Mr. Jay z what’s your favorite cereal? [cap’n crunch growing up. I haven’t had cereal in a bit #factsonly] crunch berries tho— Mr. Carter ( @S_C_) July 8, 2013
The Cap’n immediately took note, and chimed in himself; the reply shows how keeping an eye on what everyone says about you is important on Twitter, no matter your field.
.@NATELY @S_C_ I, for one, am quite pleased with todays revelation that HOVA’s not a businessman, but a Berries… man.— Cap’n Crunch ( @RealCapnCrunch) July 8, 2013
In one of the most retweeted moments, Jay-Z tweeted that he thinks “Miley is a GOD” and twerking should replace the electric slide. Miley herself got involved too, one of a number of fellow celebrities to take part:
RT @MileyCyrus Call it what you want. But I don’t see Mr. Carter shoutin any of you bitches out. #twerkmileytwerk [#factsonly]— Mr. Carter ( @S_C_) July 8, 2013
As did a US congressman:
.@S_C_ love ur stuff w Kanye. Who’re u looking to collaborate w next? #MCHG— Rep. Trey Radel ( @treyradel) July 8, 2013
And Jay-Z’s producer tweeted this picture teasing some new material off the new album:
It must be Christmas!!!! It’s coming world!!!! pic.twitter.com/uOgpMpDTSr— Young Guru ( @Young_Guru) July 8, 2013
Unlike many other Q&As, there was no official hashtag — although that didn’t stop those taking part from making up their own, all of which meant that there were at least 1.5 million mentions of Jay-Z, his Tweets and #MCHG in the two days since it happened. This is nearly equivalent to the amount of Tweets Twitter saw the previous week about the US Supreme Courts’ gay marriage decision or regarding the Wendy Davis filibuster.
Jay-Z wasn’t the only one benefitting from all the attention. For instance, @youngstacks92 posted this question. For a user with only 240 followers, that’s amazing exposure. Jay Z’s reply was retweeted over 3,500 times.
You really think Miley Cyrus still twerking somewhere in America? #MCHG @S_C_— Freckthedon ( @youngstacks92) July 8, 2013
@natdizYO posted this question. Jay-Z’s reply was tweeted nearly 6,000 times.The result was a huge boost in followers — up by 20 times Jay-Z’s normal daily average.
And questions came in from all corners of the globe: Thailand, Mexico, Argentina, Germany, South Africa, and in between.
The conversation was published everywhere from the Huffington Post to the LA TImes and Billboard.
And Jay-Z’s engagement continued this week, with one user live-Vining his video shoot on Wednesday.
Do you know about any other innovative Tweeting in music? Let us know at email@example.com.