In May we announced the limited availability of our Lead Generation Card - a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. After making refinements based on feedback from early adopters, we are happy to announce that Lead Generation Cards are now open to all advertisers, including small and medium businesses who advertise on Twitter.
Outdoor gear and apparel company Rock/Creek (@RockCreek) used the Lead Generation Card in a Promoted Tweet campaign to capture the email addresses of people who wanted to enter a drawing to win a free pair of Chaco sandals. The campaign saw a 4.6% engagement rate and generated over 1,700 new email contacts in less than one week. “I was thrilled with the cost per new email we saw with this Chaco Sandals giveaway,” says Mark McKnight, Marketing and Creative Director at Rock Creek. “Because we’re able to precisely target interests and @usernames, we also know that these people are highly likely to be interested in our products.”
By utilizing Lead Generation Cards, @RockCreek generated over 1,700 new email contacts in less than one week.
Some additional enhancements we’ve recently made to the Lead Generation Card based on advertisers’ feedback:
Simpler setup and lead collection
Basic setup now takes just minutes from start to finish, and you can download your leads straight from Twitter Ads into a CSV spreadsheet. Or, you can also arrange for incoming leads to be instantly updated in your CRM system.
You can now view important metrics to help you optimize your card designs, such as cost per lead by card. These metrics can also be accessed within the reports for each of your Promoted Tweet campaigns.
We’re continuing to experiment with more card layouts to ensure that the Lead Generation Card is versatile for a variety of uses, from coupon offers to newsletter subscriptions to political campaigns sign-ups.
Available in all languages
We’ve made the Lead Generation Card available in all languages supported on Twitter Ads. No matter where your customers are, you can ensure they have a great experience with the Cards you Tweet. Please note, Twitter Ads for Small Business is currently available only to US-based advertisers Tweeting in English.
If you’re interested in creating a Lead Generation Card, you’ll need a Twitter Ads account. Open your account, get an overview of the Lead Generation Card, then learn about how to create your Cards. We look forward to hearing your feedback on how your Lead Generation Cards are driving results for your business!