Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
Scheduled Tweets are available to Twitter Ads users in all supported languages.
Two ways to create scheduled Tweets
You can create and schedule new Tweets from the blue Tweet button on the top right corner of the navigation bar at ads.twitter.com. We’re also introducing a new Creatives tab for users to create and manage both scheduled Tweets and Twitter Cards in one place. You’ll see the Creatives tab in the top navigation bar next to Campaigns and Analytics.
New Tweet box
The Compose Tweet button on the Creatives page will bring up a new Tweet Box.
Here you can compose a Tweet and add a photo, location, or card as you like. Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message.
Your account’s timezone is displayed, and Tweets can be scheduled based on that time. Scheduling can be set up to one year in advance, in increments of one minute.
We’re excited to hear your feedback and hope that scheduled Tweets make it easier to plan and manage organic and Promoted Tweets.
Christine Lee, @chrstnelee
Product Manager, Twitter Ads team