Miami rapper @Pitbull wanted to drive awareness for his June 18 show at the Hollywood Bowl, and his guest appearance the same day with Christina Aguilera (@xtina) on The Voice (@NBCTheVoice). He turned to Twitter to give his followers a taste of what a day in the spotlight is like.
And what a day it was. Before most people arrived at their day jobs — and just hours after an appearance on The Tonight Show with @JayLeno — Pitbull was letting his fans know what they were in store for:
back at it #losangeles @xtina @shakira @blakeshelton @usher @adamlevine @NBCTheVoice good luck with the Finale and lets #feelthismoment— Pitbull ( @Pitbull) June 18, 2013
then tonight lets turn #hollywood into the #PITBOWL— Pitbull ( @Pitbull) June 18, 2013
A few hours later, it was time to start preparing for the first of two big appearances that night:
Rehearsing @NBCTheVoice with @xtina pic.twitter.com/YACXDeyQCJ— Pitbull ( @Pitbull) June 18, 2013
Pitbull’s performance of “Feel this Moment” featuring Christina Aguilera during the finale of The Voice lit up the live audience.
performed with @xtina on #thevoicefinale check.. thanks to @Usher @shakira @blakeshelton (happy bday) and @adamlevine for the love dallee— Pitbull ( @Pitbull) June 19, 2013
Finally, he was off to his own grand finale at the Hollywood Bowl, with fans in tow:
Calm before the storm #hollywood #PITBOWL #dontstoptheparty @JusticeCrew @JumpSmokers @keshasuxx pic.twitter.com/P81EXIwfvI— Pitbull ( @Pitbull) June 19, 2013
For everyone following along on Twitter (and those going to the show), Pitbull came up with the clever hashtag #Pitbowl to keep the conversation going. #Pitbowl was displayed on the Jumbotrons during the concert and in his own Tweet leading up to the show.
Pitbull added 43,000 new followers and saw a 2.4X bump in his number of @replies.
At the end of a long day, Pitbull enjoyed a special payoff: not only did he gain 43,000 followers that day — a 30 percent increase over his average daily growth rate — and a 2.4X increase in the number of @replies, the hashtag #Pitbowl was also mentioned 3,000 times on Twitter, including by some other stars:
Stopped by my friend’s party tonight! Thanks for having me @Pitbull #pitbowl pic.twitter.com/0DrepZHPeB— Enrique Iglesias ( @enrique305) June 19, 2013
Based on the Twitter response, Pitbull decided to add his Twitter handle and a new hashtag, #dontstoptheparty, to the Jumbotron for subsequent shows:
Ever the consummate professional, Pitbull thanked his fans at the end of the night.
#PITBOWL thank you soo much @chrisbrown @MarcAnthony @enrique305 @JLo for showing love tonight #forevergrateful dallleeeee— Pitbull ( @Pitbull) June 19, 2013
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