#ThankYouSachin: BCCI makes Twitter history with India’s cricket hero
Tuesday, 3 December 2013
As he finished his storied 24-year career, fans all over the world turned to Twitter to say #ThankYouSachin to honor cricket legend Sachin Tendulkar (@sachin_rt).
The #ThankYouSachin campaign, which stemmed from a partnership between The Board of Control for Cricket India (@BCCI), Digigraph (@digigraphme) and Twitter, generated more than 3 million Tweets, according to BCCI.
Read more about the #ThankYouSachin campaign on the Twitter India Blog.