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#ThankYouSachin: BCCI makes Twitter history with India’s cricket hero

By @rsjaitly
Tuesday, 3 December 2013

As he finished his storied 24-year career, fans all over the world turned to Twitter to say #ThankYouSachin to honor cricket legend Sachin Tendulkar (@sachin_rt).

The #ThankYouSachin campaign, which stemmed from a partnership between The Board of Control for Cricket India (@BCCI), Digigraph (@digigraphme) and Twitter, generated more than 3 million Tweets, according to BCCI.

Read more about the #ThankYouSachin campaign on the Twitter India Blog.