Like Vegas, what gets said in the writers’ room usually stays in the writers’ room. But this week, we all got a glimpse behind the closed door as two of TV’s smartest and funniest writing staffs went head-to-head on Twitter.
This year, writers’ room accounts gained real traction on Twitter. Offering their unique points of view as show creators, they often Tweet out behind-the-scenes photos and personal insights, giving fans the inside story. Suddenly writers for hit TV shows are making as much of a splash on Twitter as the actors.
Fresh from battling criminal masterminds and hellish beings from another dimension, the writers’ rooms from Elementary (@ELEMENTARYStaff) and Sleepy Hollow (@SleepyWriters) had a little fun with each other, giving fans access to moments found only on Twitter. And all in real time.
It didn’t start with a murder but with a jab about, of all things, ping-pong:
This quickly escalated into a battle over the cast, costumes and socks:
@ELEMENTARYStaff and @SleepyWriters got into it with this Tweet — the most retweeted of the feud to date; for reference, the photo is a snap from Elementary star Jonny Lee Miller’s (@JonnyJLM) 1995 movie Hackers:
This volley resulted in a call to action from the Sleepy account, using the hashtag #Sleepyheads, which helps fans find and take part in the conversation about the show:
It’s not just Elementary and Sleepy Hollow: the writers of other big TV hits have must-follow accounts on Twitter, including The Good Wife (@GoodWifeWriters), Back in the Game (@BITGWritersRoom), Trophy Wife (@TWWritersRoom) and Intelligence (@IntelligenceHQ).
Not to condone fighting over followers (OK, maybe just a little) here’s how the two accounts compare (see how @SleepyWriters are catching up fast?):
In terms of mentions, check out this chart, which shows that the Elementary team actually gave @SleepyWriters a big bump in mentions. In fact, both accounts saw their highest mention numbers since the shows premiered.
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