#TwitterCanada open for business

By
Tuesday, 18 June 2013

Last Thursday, we kicked off Twitter’s operations in Canada, gathering clients and partners from throughout the Canadian media and advertising industries at @TheCarlu in downtown Toronto. Our new director of Twitter’s Canadian operations, @KirstineStewart. and our head of international agency relationships, @JPMaheu, kicked off the festivities with an introduction to Twitter and our products:

Guests then got to hear the perspectives and stories of Twitter partners representing agencies, clients and celebrities. Starcom MediaVest Canada’s CEO Bruce Neve (@nevesaid) and MediaCom Canada’s CEO Jamie Edwards (@MediaComCanada) shared their views on what makes Twitter special:

Dan Quinn, VP of Digital for BlackBerry (@BlackBerry), also took the stage to explain how Twitter advertising helped drive a successful worldwide launch for BlackBerry 10, which moved consumer sentiment over a 12-month span from 70% negative on Twitter to 90% positive or neutral.

To wrap, Kirstine invited some special Canadian Twitter users — Arlene Dickinson (@ArleneDickinson) of “Dragon’s Den”, luxury brand expert Lisa Tant (@LisaTant), and PK Subban (@PKSubban1) of the Montreal Canadiens — to the stage to talk about Twitter and social media generally. This Tweet captured the sentiment nicely:

We couldn’t have pulled this off without some fantastic media partners. In addition to @BlackBerry, Home Depot Canada (@HomeDepotCanada), Visa Canada (@VisaNewsCA), and Red Bull Canada (@RedBullCanada) all played a part in a great celebration of Canadian Tweets!

We’re actively growing our Toronto team, so if you’re intrigued by what it’d be like to #jointheflock, check out twitter.com/jobs for the latest.