Getting creative at #CannesLions: Day 3
Tuesday, 17 June 2014
#CannesLions was in full swing today, with festival attendees crowding the streets and attending a myriad of sessions on marketing, creativity and storytelling.
We live-tweeted three presentations this afternoon and heard from a great mix of speakers including musician Kanye West (@kanyewest), investor Ben Horowitz (@bhorowitz) and Coca-Cola’s SVP, Global Sparkling Brand Center Wendy Clark (@wnd).
The first session was “Technology, culture and consumer adoption: Learning to read the cultural landscape.” Translation CEO Steve Stoute (@SteveStoute) and @bhorowitz were joined on stage by surprise guest @kanyewest.
Next up was “Storytelling with story creators” hosted by the New York Times. Maureen Dowd (@NYTimesDowd) and Rebecca Eaton (executive producer of @DowntonAbbey) talked about the art of storytelling and what it takes to craft a memorable experience.
Wendy Clark delivered the next presentation and shared great insight from her marketing experience at Coca-Cola. She also revealed Coke’s real time strategy and the activations they’ve launched to celebrate the World Cup.
Check out the highlights from these sessions in the Tweet collection below:
Meanwhile, back at the Tweet Suite, @dronie was taking in all the action from above!
That’s it for now! Check back here tomorrow for our update on #CannesLions, day 4!
