Historic night for MLS and Landon Donovan unfolds on Twitter

By Andrew Barge
Monday, 8 December 2014

A big night for Major League Soccer (@MLS) ended with the @LAGalaxy capturing its fifth #MLSCup, and Landon Donovan (@LandonDonovan) – arguably the most decorated player in league history – retiring as a champion.

Highlights

As fans watched an epic final match between @LAGalaxy and @NERevolution, @MLS provided multidimensional coverage on Twitter from the locker room to the pitch:

  • Personalized player responses via Twitter Mirror: The @MLS offered a new spin with its Twitter Mirror, enlisting the help of players to offer fan-specific photos the day before the finals. Here are a few examples from Maurice Edu (@MauriceEdu), Kei Kamara (@KeiKamara), and Stephen Keel (@StephenKeel22) reaching out to fans directly:



  • Behind the scenes photos and Vines: Fans got an in-depth look at the the finals, including a memorable celebration after the @LAGalaxy captured the championship:



  • Landon Donovan farewell: All season long @MLS led the charge to honor Donovan’s final season. The six-time champion got more special treatment from the league via their #LegenD hashtag:

Moreover, he received congratulations from many fellow American athletes as he left the field:



With another exciting season on the books, be sure to follow @MLS to stay current on all of the off-season action leading into 2015.