It took a year, but Secretary of State @JohnKerry is back on Twitter.
After becoming secretary, Kerry and staff started using @StateDept, with personal Tweets signed with his initials. Now, the original @JohnKerry is also back at it, using his own account for global diplomacy, providing updates on meetings with world leaders.
But he doesn’t limit himself to that; he was quite engaged with #Sochi2014 too:
It’s not as if the @StateDept account has lost steam with its principal tweeting from his own account. In fact, that account has continued its upward trajectory, showing the benefit to an organization or agency of having its leader’s account amplify the department’s work and showing the leader’s personality.
Do you know of other innovative uses of Twitter? Write to email@example.com.