"Pretty Little Liars" finale: 1.45 million Tweets, 63.45 million impressions, according to NTTR

Last night, 1,453,689 million Tweets were sent about the Pretty Little Liars finale in the U.S. according to the Nielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide (@Social_Guide). The 1.45 million Tweets were seen by 6.29 million people, according to Nielsen SocialGuide, and had 63.45 million impressions. Those Tweets were sent by 410,913 authors, Tweeting an average of 3.54 times each.

The 1.45 million Tweets were seen by 6.29 million people, according to Nielsen SocialGuide, and had 63.45 million impressions. Those Tweets were sent by 410,913 authors, Tweeting an average of 3.54 times each.

Nielsen SocialGuide provides data on the number of Tweets sent and unique Twitter accounts that tweeted about the @ABCFpll finale as well as the reach of those Tweets about the telecast (unique audience, impressions) from when the Tweets were sent until the end of the broadcast day at 5 a.m. Activity data (Tweets, unique authors) is measured three hours before, during and three hours after the airing of the show, local time — and in the U.S. only.

Each person in that Twitter TV Audience saw, on average, 10 Tweets about the TV event.