The 25.3 million Tweets were seen by 15.3 million people, according to Nielsen SocialGuide, and had 1.84 billion impressions. Those Tweets were sent by 5.6 million authors.
Nielsen SocialGuide provides data on the number of Tweets sent and unique Twitter accounts that tweeted about the 48th Super Bowl as well as the live reach of
those Tweets about the telecast (Unique Audience, Impressions). Activity data (Tweets, Unique Authors) is measured three hours before, during and three hours after the airing of the 48th Super Bowl, local time — and in the U.S. only. Reach metrics are measured from when the Tweets are sent until the end of the broadcast day at 5am.
Click the image to see the infographic on Nielsen’s website
You can view additional data around the show released by Twitter tracking the global conversation during the telecast here.