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Best practices from the TVxTwitter Playbook

Monday, 21 September 2015

The end of summer means the return of fall TV, and as new and returning shows approach their debuts, TV fans are turning to Twitter to share their anticipation for the season ahead. While the most successful TVxTwitter strategies take place year round, now’s the time for all shows to kick their Twitter presence into high gear.

Building on industry research on how media and marketing decision-makers can leverage the enormous opportunity TVxTwitter presents, this visual guide outlines best practices for building and cultivating a loyal social following. Reference the color key below to maximize your impact at the different phases from pre to post-season.

Best practices from the TVxTwitter Playbook

(click on the infographic for the largest viewable image)

For more tips and case studies, check out our best practices page.