Hoops fans, rejoice: the @NBA season is finally here! And we’ve had an eventful off-season on Twitter, too, including the @NBADraft, the first-ever #NBAGlobalGames training with @usabasketball, and an epic emoji battle. But starting tonight, the road to an NBA championship begins.
Join the convo
To ensure you’re ready for a new season, make sure you’re following @NBA and your favorite teams by checking out this Twitter List and favorite players here.
On TV, the NBA returns to TNT (@NBAonTNT), ESPN (@ESPNNBA and @ESPN), and NBA TV (@NBATV). Make sure to follow Twitter alongside each live broadcast and turn to each handle between games for the latest NBA news and commentary.
A few weeks ago we introduced Moments, an easy way to experience the best of Twitter. Look out for NBA-themed Moments all season long and check out this Moment that looks at how current NBA All Stars used Twitter before and after their first-ever games in the league.
Only on Twitter
Teams are offering more access than ever, with the majority using our Twitter Mirror to capture behind-the-scenes action for the first time. We saw that firsthand during this NBA offseason.
Whether they were engaging fans:
…letting players takeover:
…or taking fans abroad:
You can always expect the most entertaining video content available, showcasing skills, and personality — and often at the same time:
Speaking of personality, the NBA’s new rookie class showcased plenty at the @Panini Rookie photoshoot:
In advance of the Class of 2015’s big debut, you can re-live the best from @NBADraft night here:
Here’s a question for you: what if this season’s division winners were determined by popularity on Twitter? This infographic picks a winner for each division based on mentions of teams, alongside keywords related to “winning” between Oct. 1-22:
And here’s your all-NBA team based on Twitter mentions of players: