Last week, we brought partners from across the U.S. auto industry together at the first #Twitter4Auto gathering for two days of education, inspiration and conversation — so much conversation, in fact, that both events trended on Twitter.
Fittingly, we began the week in the Motor City.
We opened the afternoon in Detroit to discuss why Twitter matters to auto brands (hint: it’s all about mobile, and connecting with consumers around the power of #NOW).
Consumers are living in the now! #twitter4auto Users check their phones 150x per day.— Ted Constan ( @TedJustTweeted) June 9, 2015
In fact, one of the most Tweeted stats he shared was: every day, U.S. drivers spend 88 million hours commuting. He also shared that by 2020 there could be 220M connected cars on the road. Just imagine what people will do with all that free time once cars are doing most of the driving!
So before I’m 50 we’ll have self driving cars and I’ll be able to fully multi-task!!! Super interesting day at #twitter4auto— Bree Erin Brownlee ( @BreeErin4) June 9, 2015
Our head of Ads Research, Jeffrey Graham (@jeffrigram), shared insights from a new @Canvs study. Analysis of a year’s worth of auto-related tweets shows that the Twitter auto conversation has scale, happens in real time and is consumer-led and intent-oriented.
Interesting Data: 44% of auto tweets come from car shoppers, with the average purchase occurring within 72 hours #Twitter4Auto— Jessica Howell ( @jessicabhowell) June 9, 2015
Based on these findings, a few best practices for automotive advertisers on Twitter emerged.
36% of intenders tried to engage w/ auto brands. 5% received a response. 82% of those felt positively about the response. #Twitter4Auto— Ted Constan ( @TedJustTweeted) June 9, 2015
The Detroit event ended with a look at the power of Twitter data.
Later in the week, we took the #Twitter4Auto show to Los Angeles.
Looking forward to a great conversation at #Twitter4Auto LA.— John Dominguez ( @DhiDominguez) June 11, 2015
As in Detroit, we began the day with a discussion of the power of #NOW.
To wrap up the day, Niche founder Darren Lachtman (@dlach5) spoke about the power of content and the new generation of content creators. He was joined by Niche creator Cody Johns (@cody), who shared some of his thoughts on working with brands. Cody’s key piece of advice for brands: the most successful partnerships are those where brands trust creators to deliver content that’s relevant to their audience AND integrates their brand appropriately.
A big thanks to all who helped to make these first-ever #Twitter4Auto events educational and fun. You can check out every Tweet from both events here – and take a look at our newest research detailing the automotive consumer experience on Twitter.