Earlier this week, we shared the moments during the #Oscars that sparked the most buzz on Twitter. Brands like @SamsungMobileUS who joined the real-time conversation also emerged big winners, driving brand lift by engaging a global audience as the show unfolded.
@SamsungMobileUS, famously behind last year’s ultimate selfie, nabbed the spotlight again this year by extending its official on-air sponsorship through a Twitter Amplify program that gave the brand exclusive access to green room content from the @TheAcademy.
This was also the first time Promoted Video was available to brands on Hollywood’s biggest night. Here’s a quick look at how advertisers were able to use Twitter to engage and inspire with moving pictures during the #Oscars – something not possible before this year.
@Adobe celebrated artistry with an evocative ode to creators of all kinds.
@AmericanExpress brought to life its mission to help people on their journeys.
@AmericanExpress further highlighted this commitment with a Twitter campaign to fund one filmmaker’s journey, which was especially apropos on Oscar night.
@XFinity illustrated how its technology helped one little girl who is blind enjoy the magic of her favorite movie.
Did someone say … cookies?