Earlier this week, we shared the moments during the #Oscars that sparked the most buzz on Twitter. Brands like @SamsungMobileUS who joined the real-time conversation also emerged big winners, driving brand lift by engaging a global audience as the show unfolded.
@SamsungMobileUS, famously behind last year’s ultimate selfie, nabbed the spotlight again this year by extending its official on-air sponsorship through a Twitter Amplify program that gave the brand exclusive access to green room content from the @TheAcademy.
Backstage at the #Oscars in the #ArchDigestGreenRoom with @johnlegend @chrissyteigen pic.twitter.com/TkjkyTR9UA— The Academy ( @TheAcademy) February 23, 2015
This was also the first time Promoted Video was available to brands on Hollywood’s biggest night. Here’s a quick look at how advertisers were able to use Twitter to engage and inspire with moving pictures during the #Oscars – something not possible before this year.
@Adobe celebrated artistry with an evocative ode to creators of all kinds.
To all the artists, designers and creatives who educate, entertain, and help make the world a better place. #Oscars https://t.co/a3YvdfpGkq— Adobe ( @Adobe) February 23, 2015
@AmericanExpress brought to life its mission to help people on their journeys.
Before the sun rises, @mindykaling has already begun writing, doing sit-ups & eating jelly beans. #journeyneverstops https://t.co/hV7CtzIDQg— American Express ( @AmericanExpress) February 20, 2015
@AmericanExpress further highlighted this commitment with a Twitter campaign to fund one filmmaker’s journey, which was especially apropos on Oscar night.
Tweet #film & #journeyneverstops tonight.We’ll donate $1 to help @nelsongeorge finish his film http://t.co/qf99zOsQ1h pic.twitter.com/ou8AeHJyLv— American Express ( @AmericanExpress) February 23, 2015
@DiscoverLA enticed movie lovers to visit the City of Angeles with the promise of their own glamorous #LAStory.
Walk in #Oscars footsteps. Your #LAstory is waiting. https://t.co/hlaoQF4gSy— discoverLA ( @discoverLA) February 22, 2015
With its powerful #SpeakBeautiful campaign, @Dove challenged Twitter users to shift the conversation and keep Tweets about their own beauty and body image positive.
Have you Tweeted negatively? Watch this. The power is in your hands to #SpeakBeautiful—with us & @Twitter. https://t.co/nCWUZau3Nl— Dove ( @Dove) February 20, 2015
@Ford bestowed its own #BestMale honor to an everyday hero – and Ford owner – helping veterans recover from the scars of war.
The #GoFurther #Award for #BestMale in a Supporting Role goes to First Sgt. Ira Strouse (Ret.) of @PHWFF. https://t.co/Lz7NltRPWS— Ford Motor Company ( @Ford) February 23, 2015
@XFinity illustrated how its technology helped one little girl who is blind enjoy the magic of her favorite movie.
Did you meet Emily? Watch the video & experience the Wizard of Oz™ like you never have before. #EmilysOz https://t.co/KA34vSXmnH— XFINITY ( @XFINITY) February 23, 2015
For more inspiration and tips, check out our recent Guide to Promoted Video and our newest Promoted Video case study on @JCPenney’s #JustGotGingled campaign.