Tonight at the 2015 American Music Awards (@TheAMAs), the most influential and iconic stars gathered to celebrate the best contemporary music of the year as determined by fan votes. As today’s biggest artists took the stage, people took to Twitter to share their reactions and congratulations with Tweets, Vines, Periscope broadcasts, and even emojis.
In the month leading up to the show and throughout the ceremony, fans of every AMAs performer expressed their passion with 20 Twitter emojis. All of the artists, who are among the most followed on Twitter, shared a unique hashtag with their millions of fans to unlock their Twitter emojis.
The emojis also made an appearance during the show, prominently displayed along the red carpet and in pre-show festivities:
During the show, viewers were polled about various elements of the show:
Loyal fans Tweeted their reactions as the honorees and performers took the stage. Here are the moments that generated the most conversation:
And here are the stars that took the spotlight tonight as the most discussed artists:
Did someone say … cookies?