#Influencer voices: How Pepsi brings events to life with Twitter
Thursday, 8 January 2015
@Pepsi uses Twitter to connect with consumers about the gamut, from everyday moments to exciting live events like the MTV Video Music Awards. We interviewed Simon Lowden, CMO of Pepsi Beverages North America, to learn how Twitter helps Pepsi bring these rich media experiences to life.
“It’s not just words and dialogue. It has to be visual, it has to be arresting, it has to be involving… I can’t think of a better platform right now than Twitter to do that.”— Simon LowdenCMO of Pepsi Beverages North America