The Human Rights Campaign (@HRC) turns to Twitter to shape the daily conversation about lesbian, gay, bisexual, and transgender equality. In fact, their efforts helped make the Supreme Court’s decision on marriage equality the biggest moment on Twitter this summer:
“Our hashtag leading up to that moment was #LoveCantWait, but we were certainly prepared for every outcome. We spent months building up to that moment… and helping to drive those conversations through both organic and Promoted Tweets.”Anastasia Khoo@anastasiakhooCMO, Human Rights Campaign
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