The Human Rights Campaign (@HRC) turns to Twitter to shape the daily conversation about lesbian, gay, bisexual, and transgender equality. In fact, their efforts helped make the Supreme Court’s decision on marriage equality the biggest moment on Twitter this summer:
#LoveWins was the biggest moment on Twitter this summer. See the whole list, via @people: http://t.co/90xzlFqsiv pic.twitter.com/Z6thym9tdQ— Twitter ( @twitter) September 18, 2015
In this video interview, @HRC’s CMO, Anastasia Khoo shares a look back at how years of work — and Tweeting — culminated in the #LoveWins hashtag.
“Our hashtag leading up to that moment was #LoveCantWait, but we were certainly prepared for every outcome. We spent months building up to that moment… and helping to drive those conversations through both organic and Promoted Tweets.”Anastasia Khoo@anastasiakhooCMO, Human Rights Campaign
WATCH: Human Rights Campaign CMO @anastasiakhoo shares how @HRC prepared for the moment of #LoveWins on Twitter https://t.co/zaLXaVhNbI— Twitter Advertising ( @TwitterAds) October 5, 2015