No matter which part of the purchase process they’re in, it’s key for Land Rover(@LandRoverUSA) to reach shoppers. On Twitter, Land Rover has shown that the luxury auto brand can be part of daily conversation naturally, in a way that creates brand affinity.
Here Kim Kyaw (@kimkyaw), Head of Digital, Social & CRM at Jaguar & Land Rover, shares how the brand’s approach to Twitter has evolved in the last year, with a new emphasis on influencing in-market shoppers and driving leads with Website Cards.
“It’s really important for us to reach people no matter what stage of the shopping journey they’re in.”Kim Kyaw@kimkyawHead of Digital, Social & CRM at Jaguar & Land Rover
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