When @Porsche unveils a new model at an auto show, it turns to Twitter to instantly share the moment with consumers around the world. Twitter “brings our audience to our events,” says Alissa Clauson (@alissaclauson), the brand’s new media and social media engagement manager.
But @Porsche doesn’t use Twitter to only amplify big announcements. The brand also relies on the platform to engage customers on a day-to-day basis.
According to Clauson, video on Twitter is quickly turning into one of @Porsche’s go-to marketing vehicles. “We utilize it for our brand campaigns, we utilize it for our daily posts, and we utilize it to showcase our cars and what they can do,” she said. “It’s going to become a consistent strategy for us as we move forward.”
“The power of now matters to our brand because it matters to our consumers. As people travel, as people become more mobile in their daily lives, [Twitter is] where we need to be.”Alissa Clauson@alissaclausonnew media and social engagement manager, @Porsche