How Chile’s #CopaAmerica win played out on Twitter
Monday, 27 June 2016
The commemorative edition of the 100th #CopaAmerica was played in stadiums across the United States, but soccer fans around the world followed the action on and off the pitch live on Twitter. And @CA2016 ended in thrilling fashion just like last year, with Chile’s (@LaRoja) triumphant penalty kick shootout victory over Argentina (@Argentina) in Sunday’s final:
@LaRoja celebrated the title:
And winning players also turned to Twitter:
@Argentina congratulated Chile on the final:
Argentina’s President Mauricio Macri (@mauriciomacri) acknowledged a great tournament for Argentina after the defeat, while Chile’s President Michelle Bachelet (@GobiernoDeChile) celebrated Chile’s victory.
During Copa, Argentina star Lionel Messi became the top scorer for his national team:
And after the tough defeat, Messi said he was retiring from @Argentina:
Twitter Data
These were the most mentioned players on Twitter during Copa America (6/3/16-6/26/16):
These were the Top 5 most mentioned teams:
And these were the top 3 most Tweeted about matches:
Twitter TV
Several TV networks across the globe enhanced the real-time coverage of Copa America on Twitter. In the U.S. @FOXSoccer and @UnivisionSports took fans behind the scenes and Tweeted great highlights just after the biggest Copa moments.
In Brazil, @SporTV featured Tweets on screen during matches, Tweeted polls and exclusive content, while @TV_Publica showcased the best moments of the matches and more in Argentina. Other networks that brought fans closer to the Copa action included @TD_Deportes, @AztecaDeportes, and @CaracolTV.
Emojis and hashtags
Copa’s official account, @CA2016, highlighted key moments, brought fans behind the scenes, interacted with fans via polls and featured content on the history of #CopaAmerica throughout the tournament.
Soccer fans Tweeted throughout #CopaAmerica with event related hashtags to follow the conversation about @CA2016 and to also add color to their Tweets with exclusive emojis:
And fans could also follow #CopaAmerica via Twitter Moments, which offered an enhanced experience on Twitter with highlights, matches summaries, commentary and more. We’ll leave you with this Moment that recaps the final:
