How the 2016 #AMAs went down on Twitter

By ‎@AmbuLance‎
Monday, 21 November 2016

The 2016 American Music Awards (@AMAs), co-hosted by Gigi Hadid (@GiGiHadid) and Jay Pharoah (@JayPharoah), brought the biggest names in music together for a night of star-studded performances, fabulous outfits, and awards to honor the best of the best. As the music took over the Microsoft Theater and stars strutted down the carpet, fans from all over the world turned to Twitter to join the conversation about their favorite musicians.

Twitter is where people discuss what’s happening in music and this year’s American Music Awards were no different. From huge performances by Lady Gaga (@ladygaga) and Bruno Mars (@BrunoMars) to a powerful acceptance speech from Selena Gomez (@selenagomez), fans used Twitter to talk about the biggest moments of the night. See below for data around the conversation on Twitter:

Here are the most-discussed moments of the evening:

  1. @FifthHarmony performance
  2. @twentyonepilots performance
  3. @Prince’s Purple Rain wins Favorite Soundtrack
  4. @zaynmalik wins New Artist of the Year
  5. @Drake wins Favorite Rap/Hip-Hop Album

Here are the night’s most Tweeted-about stars:

  1. @zaynmalik
  2. @NiallOfficial
  3. @FifthHarmony
  4. @selenagomez
  5. @ShawnMendes

Stars Tweeted about getting ready for the big night:





Celebs Tweeted to show their support for host, @GigiHadid:


Tweets from award winners (and losers!) included:




Stars were live-Tweeting the show throughout the night. See the best Tweets from the red carpet to the audience: