And from the locker room:
Players turned to Twitter to thank fans and celebrate the ultimate victory:
Despite their loss, the @Panthers engaged with fans on Twitter:
All night, the conversation around #SB50 dominated Twitter and we saw Tweets from all over the world. Click the interactive map below to see how the game and halftime show played out. You’ll see spikes of geotagged Tweets during each score and the halftime show.
Here are the moments that generated the biggest peaks of Twitter conversation during the live telecast:
Marshawn Lynch may have announced his retirement on Twitter during the game:
Other athletes turned to Twitter after the big game:
It wouldn’t be a Super Bowl without conversation-starting commercials. Like in years past, fans and brands took to Twitter to join in on the conversation. Here’s a moment featuring #SB50 commercials.
And brands like Marvel, Doritos, Esurance and Toyota took to Twitter to connect with fans in the moment with emojis, Periscope broadcasts, and a chance for their Tweet to appear in its game day commercial:
Did someone say … cookies?