As Hollywood toasted the best performances of 2015 at the Golden Globes (@goldenglobes) awards show, the celebrations were also unfolding on Twitter. Tweets from the red carpet, celebrity photos behind the scenes and reactions from fans were a lively complement to the broadcast, which generated more than 4.4m Tweets globally (-3 hours/ +10min). And with the #SmartGirlsAsk campaign and Periscope broadcasts, this year’s program offered more opportunities than ever to be a part of the festivities.
With Ricky Gervais (@rickygervais) as host, there were some memorable moments during the show. Here are the ones most talked about on Twitter:
As stars shone brightly on stage, backstage, and in the audience, here are the ones who garnered the most attention:
Before the show kicked off, Twitter was the place for reactions to all of the fashion on display. Here are the most discussed stars on the red carpet:
Here are some highlights from the @TODAYshow Vine 360 booth:
And @nbc was on the ground capturing red carpet GIFS:
With the Thank You Cam immediately backstage, Twitter fans celebrated victories with the honorees, fresh off their wins:
Twitter also facilitated constructive dialogue with stars through #SmartGirlsAsk, an initiative undertaken with the Golden Globes and Amy Poehler’s Smart Girls Ask (@smrtgrls) campaign. Here’s a bit of the Q&A:
Periscope was also on hand to transport fans from their couches to the red carpet to the Beverly Hilton press room, with broadcasts capturing all of the action as it happened:
On their way into the @InSytle afterparty, stars took a moment to take a red carpet selfie with the Twitter Mirror:
Finally, Twitter Moments is a great way to catch all of the highlights of the night. Re-live and share it via this embeddable Moment. Here are additional embeddable Moments that will take you back through Hollywood’s golden night.
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