While journalists braved frigid Detroit temperatures to see the latest auto reveals at the North American International Auto Show (#NAIAS) press preview, Twitter car fans around the world watched the news unfold from the comfort of their smartphones.
Click on the image to see an interactive map from Wayin showing how the #NAIAS conversation played out across the globe.
According to Wayin, thousands of people sent an average of 25 Tweets per minute about the show this past Monday and Tuesday, adding up to a total of more than 87,000 Tweets.
Click on the image to visit an interactive graph from Wayin showing #NAIAS conversation volume over time.
Did someone say … cookies?