Nine years after the first tournament, the hottest form of cricket returns to India for the 2016 @ICC World Twenty20. As the cricketing world waits for its next #WT20 champion, the excitement is building Tweet by Tweet for fans across the globe.
While the #WT20 action will take place in the stadiums of India, it will also be live on Twitter. And more than ever Twitter will carry the diverse roar of the crowd and give fans the chance to get closer to #WT20 action.
Since sports are the ultimate real-time experience, Twitter is the the place for fans to get live #WT20 updates from their favourite teams, players, coaches, writers, celebrities, and fellow fans. Twitter is the world’s biggest cricket viewing party, where you can track every match, experience every wicket, boundary, and glorious victory, both on and off the pitch.
After partnering with the @ICC at the #WT20 in 2014, Twitter will again launch a host of innovative interactive experiences for the 2016 tournament that will flow seamlessly on-air, on the ground, and online. Keep your eye out for a number of exciting Twitter integrations designed to make your #WT20 2016 experience even better, including:
Twitter Trump Cards
ICC has innovated with Twitter for cricket fans to get a Trump Card about their favourite players at the ICC World Twenty20 by simply Tweeting to @ICCLive with #WorldT20Heroes.
Fans will then receive a digital Trump Card of a player with his statistics and can collect Trump Cards of all players from across the 16 teams playing in the ICC World T20!
This #OnlyOnTwitter experience will be live for fans from the 13-19 of March and from 29 March-4 April.
In addition to showcasing relevant Tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 35 men’s ICC World T20 matches and the 13 televised Women’s World Twenty20 matches.
By Tweeting to @ICC with #AskCaptain, Twitter users across the world can participate in the live post-match interviews where one Tweet containing a question will be picked up by the commentators and asked to the winning captain live on global TV.
To help cricket fans add a little colour to their Tweets, ICC and Twitter have combined to bring to life new Twitter emojis.
When fans Tweet with #WT20, #AskCaptain, or #WT20Heroes, they will see an emoji appear next to the hashtag. In addition to these three emojis, the country flag emojis that were so popular during #CWC15 are back! Cricket fans can cheer for their nation by Tweeting with any of the 16 hashflag codes and having the flag appear next to them.
Here’s how they look.
Twitter Player of the Match
Following on from the success of the Player of the Match at previous ICC events, for the first time at a world cricket event, ICC will be using the Twitter Challenger app to Tweet a video with the Man of the Match with his trophy so that fans can instantly connect to the player post-match.
The player will be able to autograph the video and leave a special message for fans after his performance.
Nissan Play of the Day and Twitter video content
In addition to this, @ICC will Tweet viral video content during the event and Tweet a Play Of The Day videos on Twitter to help fans watch and decide their daily vote for the Nissan Play of the Day.
ICC will be using Vine to take fans behind-the-scenes of the World T20 with looping six second videos, from the dressing rooms to the fans in the stadium, from the fans arriving for the matches to the batsmen walking into and out of the ground. There’s plenty to catch up on as the ICC World T20 unfolds.
Periscope broadcasts from the commentary box
@ICC will be using Periscope to live broadcast some of the behind-the-scenes activity as the commentators get ready to go on air so that fans can get even closer to the action at the ICC World T20.
Many of the players across all 16 nations competing in India are on Twitter. You can follow each of their individual journeys throughout the tournament.
The #WT20 Twitter dream team
This dream team is composed of the most-mentioned #WT20 players on Twitter over the past 12 months, forming a first XI that would be the envy of any coach.
Almost all of the teams competing this year have official accounts on Twitter. You can follow all of the teams, and this graphic illustrates the 15 team accounts.
Check out this collection of #WT20 related Tweets ahead of the tournament: