For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained. That’s why we built a brand new app to help the busy people behind these businesses. Introducing: Twitter Dashboard.
Twitter Dashboard is a powerful tool designed to help businesses connect with their customers and community. Large, dedicated teams typically have the advantage of sophisticated tools provided by Twitter ecosystem partners. Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.
Dashboard can help you:
Easily engage with your audience
Create a custom feed to find out what’s being said about your business. (Chances are there’s more than the mentions you’d normally be notified about!) Use your custom feed to get right to the Tweets you want to see first and better engage with your community. For example, if you work at a cafe, you may see a Tweet from a customer who has a question about your hours. Or, if you’re a boutique owner, you might see a Tweet from a potential customer talking about one of your products. The ability to see these Tweets at a glance offers endless opportunities for you to connect with customers and potential customers with responses that add value.
Tweet when the time is right
Now you can schedule Tweets to reach your audience when they’re online and you’re busy doing other things. If you want to edit your scheduled Tweets while you’re on the go, you can use the iOS Dashboard app to update your Tweet queue.
Get Tweet ideas and inspiration
Kickstart your creative process with Tweet tips geared just for businesses. They can help you start conversations and engage your audience in those moments when you’re not sure what to Tweet. For example, if you work at a restaurant, a tip like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members,” might remind you to share some recent recognition your chef received. Or, if you’re an interior designer, seeing, “Share the love. Like and Retweet kind words from your customers,” might prompt you to Retweet a customer’s excited reaction to one of your recent projects.
We’ve heard from businesses about how they plan to integrate Twitter Dashboard into their marketing strategy:
Being able to easily schedule Tweets and manage my queue with Twitter Dashboard is critical to staying on track with our engagement campaigns on Twitter.Logan Robinson, Social Media Manager@GarnetandGold
From our first use we could tell Twitter Dashboard would become an essential tool for our business. Not only is scheduling Tweets now a seamless experience, but having access to a custom timeline is helping us identify the best opportunities to engage with our customers and potential customers on Twitter.Jeff Kitchen, Online Community Manager@Crutchfield
The Twitter Dashboard beta is available to all US-based businesses today. Go to dashboard.twitter.com or download Dashboard in the App Store.