New year, new ideas: key examples of the “Business of Social”

By ‎@MDCin303‎
Tuesday, 5 January 2016

As part of our partnership with IBM, we set out to explore how progressive organizations were combining social data with more traditional data sources and business inputs. To lay the groundwork for this study, we conducted several months of independent interviews, held meetings with many of IBM’s top customers, and undertook an in-depth review of the latest third-party research. The IBM Institute for Business Value then led the production of a new white paper called “Beyond Listening: Shifting Focus to the Business of Social”. This joint research revealed how several leading organizations are leveraging social data today to develop operational insights and new business strategies.

New year, new ideas: key examples of the “Business of Social”

Some of the paper’s findings included how movie studio Legendary Pictures looks to Twitter data when making key casting decisions, giving fans the ability to influence the direction of upcoming features. We also learned that Unilever values the importance of Twitter data so highly that the corporation has created a dedicated social insights team to handle the hundreds of inquiries it receives throughout the year from its sub-brands. And we heard this from a senior executive at the Brazilian media giant Globo Entertainment: “After color television, I think social interaction is the greatest revolution in how we produce television”.

To read more of the exciting ideas we found among some of the world’s top brands and organizations, download the complete white paper here. And if you’re ready to start working with Gnip’s Enterprise APIs as you integrate Twitter data with your other business data sources, reach out directly to our Data Sales Team at data-sales@twitter.com.