Your free pass to #GoLive with unskippable creativity at Cannes Lions

By Joel Lunenfeld
Wednesday, 15 June 2016

Cannes Lions, held the week of June 20 in Southern France, is all about unskippable creativity. The festival is also the ad industry’s biggest award ceremony recognizing the best campaigns of the year. To commemorate this year’s event, Twitter is taking unskippable creativity to another level.

As attention spans dwindle, ad blockers do what they do, and DVRs merrily breeze past 30-second spots, advertising needs to be more than creative; it has to be unskippable.

Twitter powers unskippable moments in culture with a global, connected live audience Tweeting along with culture-makers in sports, music, entertainment, fashion, and brands. They are creating experiences, memes, and movements that define what’s happening in the world.

While AdWeek’s day-by-day Cannes schedule is useful for those attending, we realize not everyone can travel to France to be at the event. So we’re bringing Cannes to everyone around the globe and connecting you to cultural moments as they happen. We invite you to #GoLive with Twitter every day during live sessions from our event space at Twitter Beach throughout @Cannes_Lions.

Join us live to rub digital elbows with CMOs from Fortune 500 companies and ask what inspires them, find out where heads of top agencies think advertising is headed, and draw inspiration from award-winning creatives. Tune in as we teleport you live via Periscope to amazing spots around the globe — from rock climbing in France and BMX biking in Spain to a wildlife sanctuary in South Africa and a closeup look at textile weaving in Guatemala.

To join in the celebration of creativity from wherever you are, just follow along and #GoLive with us so you don’t miss a thing. Every day, we’ll pin the day’s schedule of events on @TwitterAds, so you can be part of the celebration and draw inspiration for your next campaign.

Join us, connect live, and draw inspiration from the industry’s most creative minds and influential voices at Cannes.