Twitter lights up during live moments and the Super Bowl is when attention shifts to the platform unlike any other live moment. This year, fans sent more than 27.6 million Tweets globally about #SB51 during the live telecast on @NFLonFOX (including pre- and post-game conversion).
Brands and consumers flock to see “what’s happening” on the field, during the halftime show stage and, of course, those highly anticipated commercial breaks. During these moments of relevance, Twitter is the best way to connect to people’s passion and there’s never been a better creative canvas to drive conversation at scale.
Below are the brands that stole the spotlight during this year’s Twitter Ad Bowl, ranked by Twitter chatter:
And here are some of their Tweets from the night:
There are a million reasons to love #Joanne, but here’s one more: a ✒️️ CD #ForTheFans. RT for #Entry #PepsiHalftime https://t.co/T8ddyXGhkn pic.twitter.com/LaSOCXSjn5— Pepsi™ ( @pepsi) February 6, 2017
We wanna see you drop it low! Tweet video of your best touchdown dance with #UnlimitedMoves and you could be RT’d by @JustinBieber! pic.twitter.com/AIU0euphtS— T-Mobile? ( @TMobile) February 6, 2017
Our #BigGame spot is out! The greatest of all the #AvoSecrets has been leaked. The world knows #Avocados have good fats. The truth is out! pic.twitter.com/SCMlXOucWj— Avocados From Mexico ( @AvosfromMexico) February 2, 2017
Many brands leveraged Twitter as part of an integrated strategy to amplify their campaign and encourage conversation. From brands engaging directly with competitors to making social statements, here are a few examples of how they kept the conversation going. Until next year, happy Super Bowl!
This is the story of our founder and his pursuit of the American Dream. #ThisBudsForYou pic.twitter.com/TuJO7NSEWs— Budweiser ( @Budweiser) January 31, 2017
Progress is for everyone. At Audi, we are committed to equal pay for equal work. #DriveProgress pic.twitter.com/pF0t14ido8— Audi ( @Audi) February 6, 2017
Our complete Super Bowl story. See a mother & daughter’s symbolic journey toward becoming legal American citizens. https://t.co/AiI3MLrVd5— 84 Lumber Company ( @84LumberNews) February 6, 2017
Hey @RealMrClean if you want to keep those tight pants stain free, we’ve got your back… The view is spectacular BTW! #SB51 #MrClean pic.twitter.com/NIvxKXgYDq— Tide ( @tide) February 6, 2017
Here are some moves @tmobile doesn’t want you to see. #UnlimitedMoves #SB51 pic.twitter.com/aiZGXwcjCp— Verizon ( @verizon) February 6, 2017
It’s time to dance! #Halftime #GotGVol2 pic.twitter.com/GMd01p3Wxd— GuardiansOfTheGalaxy ( @Guardians) February 6, 2017
Never shoot a live Super Bowl commercial when you’re hungry. #SB51 #SNICKERSLive pic.twitter.com/miMZc67tQL— SNICKERS® ( @SNICKERS) February 6, 2017
Acceptance starts with all of us. #weaccept pic.twitter.com/btgqyYHVTK— Airbnb ( @Airbnb) February 6, 2017