Insights The top 10 brands that make people happier on Twitter

Brands who are breaking through the noise on Twitter are communicating heartfelt messages. Sprinklr analyzed brands who received a significant amount of buzz for their marketing this year to find the

Insights Guest Post: Emily Drewry discusses Forbes’ data-driven Twitter strategy

An inside look at Forbes’ approach to creating engaging content and developing a global social media management strategy by leveraging Twitter insights.

Insights Guest post: #panteneOppa: Learning from Steve Aoki's viral moment

This is the story of #PanteneOppa – a random hashtag from a local radio station that turned Steve Aoki into a brand ambassador for Pantene.