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Rachel Alvarez

‎@RachLaraAlvarez‎

Associate Director of Marketing and Public Relations at Sprinklr

Insights The top 10 brands that make people happier on Twitter

Brands who are breaking through the noise on Twitter are communicating heartfelt messages. Sprinklr analyzed brands who received a significant amount of buzz for their marketing this year to find the

Insights Guest Post: Emily Drewry discusses Forbes’ data-driven Twitter strategy

An inside look at Forbes’ approach to creating engaging content and developing a global social media management strategy by leveraging Twitter insights.

Insights Guest post: #panteneOppa: Learning from Steve Aoki's viral moment

This is the story of #PanteneOppa – a random hashtag from a local radio station that turned Steve Aoki into a brand ambassador for Pantene.