Insights The state of social intelligence: 2021 year in review

The main themes driving the evolution of social intelligence in 2021.

Insights The evolution of social intelligence: Q&A with Dr. Jillian Ney

The evolution of social intelligence and what the most successful organizations are getting right.

Insights Listening to the real voice of the customer on Twitter

Twitter provides a unique opportunity to better understand your customers and their needs.

Insights How British Telecom is leveraging Twitter data

The value of social intelligence to a large organization and its place within modern market research.

Insights Survey fatigue is real, insight from Twitter can help

How Twitter data insights can complement and improve surveys

Insights Listen here SMBs, you can't afford not to

By focusing on social media listening, you can better understand your customers and ultimately build loyalty while identifying new opportunities to serve them.

Insights The state of social intelligence: 2020 year in review

As we wrap up 2020, what are the main trends driving the awareness and adoption of social intelligence today?

Insights Supporting policy change and service reform through Twitter data

Analyzing the public conversations on Twitter helped the UK’s Department for Work and Pensions better understand the voice of their customer, accelerating product improvements and inspiring new ideas

Insights Lockdown 2020 - what social data can tell us about what’s next

The unprompted, in the moment nature of Twitter can provide a more accurate view of consumers’ true beliefs than traditional qualitative research methodologies such as surveys or focus groups.

Insights The journey to social intelligence

Most organizations using social media data fall into one of three stages of maturity. Find out your organization’s social intelligence maturity.

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