Twitter provides a unique opportunity to better understand your customers and their needs.

The value of social intelligence to a large organization and its place within modern market research.

How Twitter data insights can complement and improve surveys

By focusing on social media listening, you can better understand your customers and ultimately build loyalty while identifying new opportunities to serve them.

As we wrap up 2020, what are the main trends driving the awareness and adoption of social intelligence today?

Analyzing the public conversations on Twitter helped the UK’s Department for Work and Pensions better understand the voice of their customer, accelerating product improvements and inspiring new ideas

The unprompted, in the moment nature of Twitter can provide a more accurate view of consumers’ true beliefs than traditional qualitative research methodologies such as surveys or focus groups.

Most organizations using social media data fall into one of three stages of maturity. Find out your organization’s social intelligence maturity.