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Traditional customer research methods are failing to capture the emotions surrounding consumer behaviour. With Twitter data, you can capture customer reactions in the moment.
Social customer service: the three stages of maturity
Digital transformation projects are on a collision course with the empowered consumer. To be successful, businesses must take the customer into account before embarking on their transformation journey
3 big things that marketers know about social data that they need to share with their CX colleagues
People around the world are sharing hundreds of millions of Tweets every day, making Twitter the world’s largest publicly available searchable archive of consumer thoughts, experiences and opinions. Y
The importance of social customer care is ever-growing and so are those service providers. View our vendor checklist to make the selection process easier.
Ready to take your market insights to the next level? Know these 3 important factors to consider when choosing a social listening vendor.
