Latest posts
The unprompted, in the moment nature of Twitter can provide a more accurate view of consumers’ true beliefs than traditional qualitative research methodologies such as surveys or focus groups.
Most organizations using social media data fall into one of three stages of maturity. Find out your organization’s social intelligence maturity.
Welcome to the relationship economy - where customer experiences and brand loyalty (business EQ) reign supreme.
In today’s constantly accelerating hyper-competitive environment it’s never been more crucial to be the first mover. Those who can best predict the future will win. But where to start?
A year in review post summarizing key social intelligence themes that emerged in 2019.
When reinventing the status quo and innovating, it’s crucial to listen to your customer. Learn how social media listening can drive your company’s next innovation.
Traditional customer research methods are failing to capture the emotions surrounding consumer behaviour. With Twitter data, you can capture customer reactions in the moment.
Social customer service: the three stages of maturity
Digital transformation projects are on a collision course with the empowered consumer. To be successful, businesses must take the customer into account before embarking on their transformation journey
3 big things that marketers know about social data that they need to share with their CX colleagues
