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Joe Rice


Lead Product Solutions Sales Manager

Insights But, how do you really feel?

Traditional customer research methods are failing to capture the emotions surrounding consumer behaviour. With Twitter data, you can capture customer reactions in the moment.

Insights Social customer service: the three stages of maturity

Social customer service: the three stages of maturity

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Insights When it comes to digital transformation, start with the customer

Digital transformation projects are on a collision course with the empowered consumer. To be successful, businesses must take the customer into account before embarking on their transformation journey

Insights What marketing gets that Customer Experience (CX) doesn’t

3 big things that marketers know about social data that they need to share with their CX colleagues

Insights Your customers are talking. Are you listening?

People around the world are sharing hundreds of millions of Tweets every day, making Twitter the world’s largest publicly available searchable archive of consumer thoughts, experiences and opinions. Y

Insights Your social customer service vendor checklist

The importance of social customer care is ever-growing and so are those service providers. View our vendor checklist to make the selection process easier.

Insights 3 things to consider when vetting social listening tools

Ready to take your market insights to the next level? Know these 3 important factors to consider when choosing a social listening vendor.