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Joe Rice


Lead Product Solutions Sales Manager

Insights Supporting policy change and service reform through Twitter data

Analyzing the public conversations on Twitter helped the UK’s Department for Work and Pensions better understand the voice of their customer, accelerating product improvements and inspiring new ideas

Insights Lockdown 2020 - what social data can tell us about what’s next

The unprompted, in the moment nature of Twitter can provide a more accurate view of consumers’ true beliefs than traditional qualitative research methodologies such as surveys or focus groups.

Insights The journey to social intelligence

Most organizations using social media data fall into one of three stages of maturity. Find out your organization’s social intelligence maturity.

Insights Why business IQ is not enough in the era of the relationship economy

Welcome to the relationship economy - where customer experiences and brand loyalty (business EQ) reign supreme.

Insights Is 2020 the year of prediction?

In today’s constantly accelerating hyper-competitive environment it’s never been more crucial to be the first mover. Those who can best predict the future will win. But where to start?

Insights The state of social intelligence: 2019 year in review

A year in review post summarizing key social intelligence themes that emerged in 2019.

Insights The path to innovation starts with the customer

When reinventing the status quo and innovating, it’s crucial to listen to your customer. Learn how social media listening can drive your company’s next innovation.

Insights But, how do you really feel?

Traditional customer research methods are failing to capture the emotions surrounding consumer behaviour. With Twitter data, you can capture customer reactions in the moment.

Insights Social customer service: the three stages of maturity

Social customer service: the three stages of maturity

Insights When it comes to digital transformation, start with the customer

Digital transformation projects are on a collision course with the empowered consumer. To be successful, businesses must take the customer into account before embarking on their transformation journey

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