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Kimberly Wu

‎@kimwu‎

Partner Marketing Manager

Insights Guest post: Taking the high road: The power of purpose-driven stances

Trying to insert your brand into a culture moment while being sensitive to polarizing points of view is no easy task. But by taking purpose-driven stances, brands can offer strength and steadiness dur

Insights The secret language of fans

The secret language of fans: How brands tap Into #Fandom culture on Twitter

Insights How Twitter Bridges the Gap Between Brands and their Audiences

NASA and Nationwide turn to Twitter in unique ways to better understand what their fans are interested in, and use that information to generate tailored content that strengthens their brand voice.