By Lizz Kannenberg and Kimberly Wu on
Trying to insert your brand into a culture moment while being sensitive to polarizing points of view is no easy task. But by taking purpose-driven stances, brands can offer strength and steadiness dur
By Kimberly Wu on
The secret language of fans: How brands tap Into #Fandom culture on Twitter
By Kimberly Wu and Ben Waldron on
NASA and Nationwide turn to Twitter in unique ways to better understand what their fans are interested in, and use that information to generate tailored content that strengthens their brand voice.