Twitter and FOX Sports today announced they are kicking off the 2018 FIFA World Cup™ year with a major partnership connected to the tournament. FOX Sports is the exclusive English-language home of the 2018 FIFA World Cup™.
FOX Sports will produce a live show with host Rachel Bonnetta (@rachelbonnetta), streamed exclusively on Twitter from Moscow’s Red Square each match day (27 shows, in total). Featured guests on the show will include FOX Sports’ 2018 FIFA World Cup™ on-air talent Rob Stone (@RobStoneONFOX), Landon Donovan (@landondonovan), Kate Abdo (@kate_abdo), Alexi Lalas (@AlexiLalas), Fernando Fiore (@FernandoFiore) and other top personalities. The show will provide match action previews, recaps and Twitter reaction as well as original segments produced by FOX’s team in Moscow. The live coverage will be available in the United States to Twitter’s logged-in and logged-out audience and can be viewed via @FOXSoccer on computers, tablets and mobile devices.
FOX Sports also will provide near real-time video highlights to Twitter for each game, including every goal scored, as well as video featuring talent Q&As, player/coach interviews and press conference clips. Both the live show and video clips will include advertising packages on Twitter available for sponsors.
"We are thrilled to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real time conversation," says Anthony Noto, COO at Twitter. "Passionate soccer fans in the U.S. will need to look no further than FOX and Twitter to find everything that’s happening at the World Cup.”
“Our exciting collaboration with Twitter marks a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen,” says Alexis Ginas, SVP of Cross-Platform Solutions, FOX Sports. “Alongside our FOX Sports-owned properties, Twitter will help amplify this summer’s incredible live events programming – 64 matches total at the World Cup. We’ll immerse fans in the ‘beautiful game’ even further through expert analysis and fun, creative content from Moscow.”