We’re committed to protecting the health of the public conversation on Twitter — ensuring individuals can find information from authoritative sources is a key part of that mission.
We recently launched a new tool so when someone searches for certain keywords associated with vaccines, a prompt will direct individuals to a credible public health resource. In the United States, we partnered with the US Department of Health & Human Services and point people to vaccines.gov. The new search prompt is available on iOS, Android, and mobile.twitter.com in the United States (in English and Spanish), Canada (in English and French), UK, Brazil, Korea, Japan, Indonesia, Singapore, and in Spanish-speaking Latin American countries. If you search on twitter.com, there’s a pinned Tweet with information from trusted partners.*
We already do this when individuals search for terms associated with suicide or self-harm as part of our #ThereIsHelp initiative and hope to expand it to other important public health issues in the coming months. Additionally, we will not auto-suggest queries that are likely to direct individuals to non-credible commentary and information about vaccines.
This new investment builds on our existing work to guard against the artificial amplification of non-credible content about the safety and effectiveness of vaccines. We already ensure that advertising content does not contain misleading claims about the cure, treatment, diagnosis or prevention of certain diseases and conditions, including vaccines.
At Twitter, we understand the importance of vaccines in preventing illness and disease and recognize the role that Twitter plays in disseminating important public health information. We think it's important to help people find reliable information that enhances their health and well-being.
*only in US, Canada, UK, Brazil, and Korea.
Correction 5/14/19 at 4:30pm PT: An earlier version of the blog stated that this "the new search prompt is available on iOS, Android, and mobile.twitter.com in the United States (in English and Spanish), Canada, the UK, Brazil, and Korea. In addition, it is available on twitter.com for people who use Twitter in Japan, Indonesia, Singapore, and in Spanish-speaking Latin American countries." This language has been updated.