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Empowering US voters on National Voter Registration Day

By Bridget Coyne
Tuesday, 22 September 2020

As the 2020 US Election approaches, Twitter is taking steps to empower more people to join in the conversation, participate confidently, and make their voices heard. 

In recent weeks, we’ve launched a new US election hub that makes it easy to find reliable news and information, expanded our policies around election misinformation, and required high profile election-related accounts to increase their security. 

Now, in partnership with National Voter Registration Day, Twitter is making its biggest push ever to encourage people to register to vote and confirm their registration status. Today, we’re rolling out new tools and in-app experiences that will put voter registration resources at the public's fingertips and support the essential voter registration efforts happening across the country.

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Today, every person with a Twitter account located within the United States will see:

  • A home timeline prompt encouraging them to register to vote or confirm their registration via TurboVote, a tool from the nonpartisan, nonprofit organization Democracy Works, and to Tweet out these resources.
  • A push alert that directs them to a landing page with additional voter registration information.
  • A promoted campaign from @TwitterGov, which includes a takeover of today’s US Promoted Trend Spotlight with registration resources from TurboVote.
  • Twitter hashtag emoji with #NationalVoterRegistrationDay and #VoteReady to empower civic conversation across the country.
  • The prompt and push alert is available in over 40 languages, depending on each person’s individual app settings.

During the 2018 US midterm elections, 68% of people who used TurboVote resources via Twitter turned out to vote. While nine in ten people who use Twitter daily say they plan to vote in the upcoming US elections, over half say they still need more information about the candidates on their ballot and how to vote in 2020.*

These new activations go hand in hand with ongoing Twitter efforts to empower greater civic engagement this election season. In August, we launched our first ever voter registration search prompt in partnership with Vote.Gov. When people search for key terms related to voter registration on Twitter, they see a prompt in English or Spanish pointing them to official sources. Last week, celebrities and influencers Tweeted with #YourVoiceYourVote, sharing important voter registration PSAs using Voice Tweets that linked to voter registration and absentee ballot information. Plus, people on Twitter will continue to have access to a range of fun, election-themed emojis through the debates, early voting, and election day. 

People should expect additional voting-related notices as we get closer to election day, and stay tuned for more from us here and from @TwitterGov.

*Twitter/Ipsos national study, Aug. 2020

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@bcoyne

Bridget Coyne

‎@bcoyne‎

Public Policy Director