Twitter celebrated Hispanic Heritage Month with #JuntosSomos!
The Latinx and Hispanic community moves the world forward in small ways that shift moments, and big ways that shift culture. This year, Twitter Alas shared our global stories, wins, and experiences so that the world can fully recognize that power.
From September 15 to October 15, we hosted events, amplified voices on platform, commissioned artists, and celebrated our first-ever virtual Hispanic Heritage Month.
Being exclusively virtual, while not ideal, actually brought us together in more ways than in past years. Twitter Alas is a global community — connecting, learning, uplifting each other, and celebrating our power.
Twitter Alas (“wings” in Spanish) is the global business resource group (BRG) for employees of Latino and Latin American descent, and anyone with an interest in Latinx culture and issues. From listening to great playlists and learning authentic Latinx recipes, to helping our community, our BRG helps create a sense of belonging for Tweeps.
All month, we let our Tweeps do the talking. Around the world they came together to tell their most powerful moments and experiences in an inclusive narrative.
These stories made so many feel heard and understood. There are certainly many obstacles we face being Latinx in tech, but to know that we all went through a powerful experience that allowed us to feel empowered to accomplish our goals was wholesome. Seeing how our Tweeps and community responded was reassuring that we are together in more ways than one.
Throughout the month, we held many events, from cooking demos to Super Bowl choreography lessons to an event geared at tackling mental health stigmas in our community. We also held an event with four incredible Latinx leaders around the concept of Latinidad, moderated by our very own James Loduca.
To celebrate our Latinx heritage we worked with three artists from around the world to visualize what Latinidad meant to them, and highlighted their work in our virtual Wall for a Cause.
As the month came to a close, it was bittersweet. We were sad to see it go, but inspired to keep this energy going all year round. We are excited to take that energy we built during HHM to continue to find ways to bring our community closer together. BRG work is not just about our tentpole months, but about creating an environment that makes our Tweeps feel welcome and ensure that we are all able to bring our full selves to work. This is what makes BRG work so critical and what sets Twitter apart. BRGs help us all #LoveWhereYouWork.