People come to Twitter every day to discover and read about what’s happening. Publishers, journalists, and writers drive this conversation, keeping the world informed and igniting discussions around the news, issues, and topics we collectively care about. If Twitter is where so much of this conversation lives, it should be easier and simpler to read the content that drives it.
That’s why we’re excited to announce that Twitter is acquiring Scroll. Scroll has built a way to read articles without the ads, pop-ups, and other clutter that get in the way, cleaning up the reading experience and giving people what they want: just the content. Meanwhile, publishers who work with Scroll can bring in more revenue than they would from traditional ads on a page. It’s a better Internet for readers and for writers.
This is an exciting opportunity for us to introduce this proven model to publishers on our service and make reading the news better for everyone involved. Looking ahead, Scroll will become a meaningful addition to our subscriptions work as we build and shape a future subscription service on Twitter.
Improving the reader experience
Those who create and consume news know that reading – and more broadly, journalism – deserve a better future. Scroll will help us build that future, solving one of the most frustrating parts about reading content online. We want to reimagine what they’ve built to deliver a seamless reading experience to our hyper-engaged audiences and allow publishers to deliver cleaner content that can make them more money than today’s business models.
To do this, we plan to include Scroll as part of an upcoming subscription offering we’re currently exploring. As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content.
What’s next for Scroll
Scroll will temporarily pause new sign-ups. Following the acquisition, we’ll be working to include their product into our subscription plans and prepare to grow Scroll’s publisher network. We’ll keep supporting the existing community of customers and publishers on Scroll, and new publishers interested in joining Scroll can sign up on their website for the latest updates.
We’re excited to help build a better Internet for readers and writers on Twitter and beyond. Welcome to the flock, Scroll!
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