Our sights remain on the horizon. Since we announced our five-year Tweepforce representation goals at the top of 2020, we have made great strides in Inclusion, Diversity, Equity, and Accessibility (IDEA). We’ve accelerated in the United States and are purposefully investing more IDEA resources globally because this work isn’t bound to one region or country. Simply put, we can’t serve a global public conversation without a globally inclusive approach.
In our recent 2021 Annual Report, “Lift as we rise” we shared more diversity data, which included three new global populations (military veterans, Tweeps with disabilities and those who identify as LGBTQIA+) and for the first time retention rates among Global Women Tweeps, US Black Tweeps, and US Latinx Tweeps.
Three months later, I’m pleased to share that we’ve continued to make good progress–– although not as evenly as we would like. We are particularly conscious of the need to do even more to diversify our leadership, invest in Women talent globally, and close the gap for representation of US Latinx talent. View our latest numbers on our Careers site.
One thing is clear from these numbers: we are on track to achieve our 2025 vision for representation of talent from underrepresented US populations–– a full two years early. As we approach that milestone, we are mindful that we’ll need a new vision for Tweepforce representation, and it must be globally inclusive. With that, here’s a deeper look at the global work that will inform our approach:
Expanding Global Self-ID
Our path always starts with cultivating a company that reflects the diversity of the amazing people who use our service every day. Until 2021, Tweeps had the opportunity to voluntarily self-report race and ethnicity (in the US) and gender (globally). We knew we needed to go further if we were to build out a globally inclusive approach, so we redesigned our Self-ID program. Here’s an overview:
How did we approach expanding Self-ID? Our new Global Self-ID system was built from the ground up with input from a number of cross-functional stakeholders, including:
Global Diversity Framework
As a global company, we’re mindful that the diversity of our Tweeps across regions is vast. Against this backdrop, it is not always easy to even define diversity categories at a global level. So, to complement what we learned about our Tweeps through our expanded Self-ID, we conducted research to learn about the global markets where Twitter has a presence and developed a Global Diversity Framework to help us define diversity and inform how we approach this work across regions. Two key findings inform our Global Diversity Framework:
So what’s ahead?
Self-ID and our Global Diversity Framework are just the beginning and have already provided us a lens to ensure our IDEA programming is regionally relevant–– especially for historically-excluded communities.
In short, these two programs are designed to consciously include. They will help us evaluate the equity of our policies, procedures, and programs like professional development, mentorship, and sponsorship, as well as promotions and performance management. Critically, the combination of Self-ID and the Global Diversity Framework helps us identify representation gaps in every part, level, and region of Twitter — along with the evidence base to set goals and targets for global inclusion into the future.
As we prepare to introduce a new globally-inclusive Tweepforce representation five-year vision at the end of this year, we’re not waiting around. This year, we will pilot targeted hiring programs in each of the international regions focusing on Women in engineering and tech in Ireland, India, Singapore and the UK, as well as Black talent in Brazil.
We know increasing representation is as much about talent retention as it is about talent acquisition so we will continue to focus on our inclusion programming and leadership development globally. Building on what we’ve detailed in our Cultivating Inclusion blog from July 2021, here’s some recent work we’ve done and what we’re looking forward to next:
We know we need to be both intentional and tenacious to ensure we are truly globally inclusive. With the company continuing to grow at pace, we are determined to ensure our IDEA work has the same positive impact wherever our Tweeps are in the world.
Globally integrated, locally experienced. #UntilWeAllBelong