Over half a billion of the world’s most informed and influential people come to X each month to freely express themselves. In times of uncertainty such as the Israel-Hamas conflict, our responsibility to protect the public conversation is magnified.
From the onset of the conflict, we activated our crisis protocol and stood up the company to address the rapidly evolving situation with the highest level of urgency. That includes the formation of a cross-functional leadership team that has been working around the clock to ensure our global community has access to real-time information and to safeguard the platform for our users and partners.
As we enter the second month of the conflict, here’s an update on the key proactive measures we have taken:
X has a comprehensive set of policies designed to promote and protect the public conversation. Below is a summary of the key enforcement actions we have taken based on those policies in response to the Israel-Hamas conflict. Enforcement actions can include restricting the reach of a post, removing the post or account suspension. Additionally, such posts are not eligible for monetization.
Safety and cybercrime:
Platform integrity and authenticity:
Exceptions to our Sensitive Media policy:
A critical topic during times of conflict is misleading information – something that every publisher and platform is tackling. We believe it’s important to add context to potentially misleading content, and that a community-led approach is an effective solution. This led us to creating Community Notes, which addresses a far wider range of sophisticated media types than our historical approaches.
In the first month of the conflict, notes have been viewed well over a hundred million times, addressing topics from out-of-context videos to AI-generated media to claims about specific events. And when notes are added, they’re effective – they’re helpful to people across the political spectrum, they measurably inform people’s understanding and people choose to share potentially misleading content less (and often delete it). On average, people are 30% less likely to agree with the substance of the original post after reading a note about it.
We hold a high bar for both the quality of notes posted and the speed and scale at which they appear. Here are some improvements we’ve made in just the past month:
Notes are getting faster.
Notes are appearing on far more posts.
Notes regularly appear on highly engaged content.
We’re notifying more users after a Note has been added.
We are updating our policies to prevent posts with Community Notes from being monetized.
X has robust products and policies that we enforce 24/7 to provide brand safety for all advertisers. As part of this commitment, we do not monetize content that violates our policies.
In response to the Israel-Hamas conflict we have proactively removed more than 100 publisher videos not suitable for monetization. We’ve updated our keyword blocklists with more than 1,000 terms related to the conflict, preventing ad targeting and adjacency on Timeline or Search placements. And we’ve implemented a change where Amplify Video campaigns from our content partners will only run in the Home Timeline.
With many conversations happening on X right now, we have also shared guidance on how to manage brand activity during this moment through our suite of brand safety and suitability protections and through tighter targeting to suitable brand content like sports, music, business and gaming.
Our work is ongoing
We’ll continue to engage with communities, governments, nonprofits, customers and others who have constructive feedback and ideas to strengthen our approach. Protecting the public conversation and the safety of the platform is our priority.
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