More than half a billion people from around the world gather on X to talk about their interests in real-time, and that includes elections. X enables people to directly engage on important topics with elected representatives, local or national leaders and fellow citizens.
During elections, X works to get in front of a range of tactics that people use to target the process. To do this we hire the right people, update our policies and evolve our product.
Our people: We’re currently expanding our safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.
Our policies: We have rules in place to help protect the safety and authenticity of conversations on X. During elections, our Civic Integrity Policy provides an extra layer of protection that is applied for a limited period of time before and during an election. We’re updating this policy to make sure we strike the right balance between tackling the most harmful types of content—those that could intimidate or deceive people into surrendering their right to participate in a civic process—and not censoring political debate.
The policy will also be aligned with our updated enforcement philosophy, Freedom of Speech, Not Reach. We will add publicly visible labels to posts identified as potentially violating the Civic Integrity Policy, letting people know when their reach has been restricted.
Building on our commitment to free expression, we are also going to allow political advertising. Starting in the U.S., we’ll continue to apply specific policies to paid-for promoted political posts. This will include prohibiting the promotion of false or misleading content, including false or misleading information intended to undermine public confidence in an election, while seeking to preserve free and open political discourse. We’ll also provide a global advertising transparency center so that everyone can review political posts being promoted on X, in addition to robust screening processes to ensure only eligible groups and campaigns are able to advertise.
Our product: We continue to scale Community Notes, an innovative tool that empowers a vetted and growing group of people to add context to posts when they see something that could be wrong, misleading or requires another point of view. X shouldn't determine the truthfulness of disputed information; rather, we should empower our users to express their opinions and openly debate during elections, in line with our commitment to protecting freedom of expression.
Community Notes is available globally with contributors in 44 countries, and is fully open-sourced. We’re already seeing real impact—people are on average 30% less likely to agree with the substance of a post after reading a Community Note about it, and they’re also less likely to reshare it. All promoted posts are eligible for Community Notes, including promoted political posts.
Our work is ongoing. These increased investments in people, policy and product will further ensure our communities have access to open, accurate and safe political discourse on X.
Did someone say … cookies?