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Events

How North Carolina’s #NationalChampionship victory played out on Twitter

By David Herman

As North Carolina (@UNC_Basketball) defeated Gonzaga (@ZagMBB) in the NCAA men’s college basketball championship, the real-time conversation amongst college hoops fans, analysts, writers, teams, athletes, celebs and more took place on Twitter. Let’s look at some of the best content and data from the final #MarchMadness game.

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@MarchMadness brought fans highlights on Twitter throughout the night, including Kennedy Meek’s impressive block with 15 seconds remaining to clinch the victory for the Tar Heels.

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And fans on Twitter were also treated with #OneShiningMoment after nearly a month of fast-paced, exciting college basketball:

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The Tar Heels Tweeted from the celebration on stage and inside the locker room:

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North Carolina even found a familiar face to celebrate with on the court:

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Celebrities and UNC alums also Tweeted out their excitement about the Tar Heels’ victory:

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Fans and media also took to Twitter to point out that North Carolina coach Roy Williams joined an exclusive group of championship-winning coaches:

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Despite the loss, Gonzaga took to Twitter to Tweet their rallying cry — #UnitedWeZag — one final time this season:

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Twitter data
The conversation around #MarchMadness trended on Twitter, and the thrilling end to the game had many fans Tweeting with amazement.

These were the most-Tweeted-about moments during the game:

  1. North Carolina defeats Gonzaga to win National Championship 71-65
  2. Kennedy Meeks blocks shot leading to UNC dunk to seal the victory in closing seconds
  3. Questionable flagrant foul called on Gonzaga’s Przemek Karnowski

And here were the most-mentioned players on Twitter during the live telecast of the game:

@ZagMBB:

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@UNC_Basketball:

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@davidbherman

David Herman

@davidbherman

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