Events

How the @Patriots #SB51 victory conversation happened live on Twitter

By Andrew Barge
Monday, 6 February 2017

The lively #SB51 conversation amongst football fans, analysts, writers, teams, athletes, celebs, and more around the @Patriots thrilling comeback Super Bowl victory over the @AtlantaFalcons in overtime unfolded on Twitter.

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The Patriots immediately took to Twitter to celebrate their fifth Super Bowl title.

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Twitter data

Fans around the world sent more than 27.6 million Tweets about #SB51 during the live telecast on @NFLonFOX (includes pre- and post-game conversion):

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Conversation around #SB51 dominated Twitter from start to finish from all over the world. Click on the interactive map below to see how the game and halftime show played out. You’ll see spikes of geotagged Tweets during each score and @LadyGaga’s halftime show performance.

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Here are the moments that generated the biggest peaks of Twitter conversation during the live telecast:

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These were the most-mentioned @Patriots and @AtlantaFalcons players on Twitter during the live telecast:

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The results
Will all that conversation on Twitter, a lot happened on the field as well. The @Patriots scored 19 unanswered fourth quarter points to force the first-ever overtime in Super Bowl history.

Tom Brady, Bill Belichick and the @Patriots did it again in epic fashion. Brady became the first quarterback in NFL history to win five Super Bowls, while Belichick is also the all-time leader among head coaches with five.

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Brady was named the game’s Most Valuable Player, becoming the first player to win the award four times.

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And here’s how the celebration looked from the field:

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Despite a tough loss, the Falcons thanked their fans for their support all season long.

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Here are a few highlights of the game’s top plays:

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Atlanta jumped out to a commanding 21-0 lead with this pick-6 from Robert Alford (@rockorocky):Atlanta jumped out to a commanding 21-0 lead with this pick-6 from Robert Alford (@rockorocky):

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And then the Patriots comeback was on:

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Patriots players turned to Twitter after the game:

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Celebrities joined the #SB51 Twitter convo, too:

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We launched a special Super Bowl Moment in the Explore tab for #SB51, which featured a live game Moment and other #SB51 recaps. Check out a larger sampling of game-related Tweets in this Moment here.

Halftime show
@LadyGaga rocked it for the fans at NRG Stadium and around the world!

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The most Tweeted moments of the #PepsiHalftime show were:

  1. The minute the show ended
  2. Lady Gaga says hi to her mom & dad
  3. Lady Gaga comes down from roof on harness

The most Tweeted about songs from #Gaga’s performance:

  1. Bad Romance
  2. Telephone
  3. Born This Way

Celebrities Tweeted about #Gaga’s performance:

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Brands
Like in previous Super Bowls, viewers not only tuned in for what was happening on the field and during the halftime show, but also for the funny, innovative, and entertaining ads airing between the action. Visit our Twitter Advertising blog to see which brands stole the spotlight during this year’s Twitter Ad Bowl.

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@abarge

Andrew Barge

‎@abarge‎

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