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Events

#MarchMadness is happening on Twitter

By David Herman
Wednesday, 15 March 2017

With Selection Sunday behind us, 68 college basketball teams are now vying to cut the nets down and win the #NationalChampionship in Phoenix. Follow all of the live #MarchMadness action on and off the court on Twitter.

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Join the conversation
The best and fastest way to join the live conversation and connect directly with the teams and fellow fans is to search for and Tweet with #MarchMadness.

To help bring March Madness Tweets to life, we’ve partnered with the NCAA and Turner Sports on special Twitter emojis. Fans can Tweet with these hashtags throughout the tournament to bring color to Tweets:

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You can also join in on the fun by building your bracket right on Twitter. Wendy’s launched the first-ever #WendysBracket, created entirely on Twitter that allows fans to create brackets via Direct Messages. Fans will be able to revisit their bracket and check their progress at any point throughout the tournament. Scoring updates, prize giveaways, and redemption bracket opportunities will be offered throughout the tournament.

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Key accounts to follow
Fans can watch the action on CBS and Turner Networks (TBS, TNT, and TruTv). To stay connected throughout the tournament, look no further than these accounts for score updates, highlights, behind the scenes content, and analysis:

@MarchMadness, @BleacherReport, and @CBSSports will tweet out real-time highlights from this partnership.

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Selection Sunday
As the 68 schools were announced during #SelectionSunday, teams turned to Twitter to share real-time reactions using #LetsDance:

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Other teams gave fans an unique look at their Selection Sunday celebrations by broadcasting with Periscope and Periscope 360:

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Check out this Selection Sunday moment for the best reactions to all of the #MarchMadness bracket announcements.

The tourney got underway on Tuesday with two of the #FirstFour round games. Fans didn’t have to wait long for the madness to begin as the first game of the tournament came down to the final possession. Mount St. Mary’s (@MountHoops) defeated New Orleans and will face No. 1 Villanova on Thursday. Kansas State (@KStateMBB) also advanced after beating Wake Forest 95-88.

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No. 16 seeds North Carolina Central (@NCCU_MBB) and UC Davis (@UCDavisMBB) fight for the chance to take on No. 1 Kansas, while No. 11 seeds Providence (@PCFriarsmbb) and USC (@USC_Hoops) face off for a shot at 6-seed SMU during Wednesday’s #FirstFour matchups to advance to the round of 64.

Twitter Data
Throughout the entire 2016-17 season, Twitter is where fans, athletes, commentators and more went before, during and after the game for all things college basketball.

These were the most Tweeted moments this season:

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Stay locked into Twitter throughout the entire NCAA Men’s Basketball Tournament! Here’s a Twitter moment where you can find great #MarchMadness content all month long!

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