Events

See how the #65thMissUniverse competition happened on Twitter

By Pratiksha Rao
Monday, 30 January 2017

It’s that time of year again when beauty pageant enthusiasts get very excited. The #65thMissUniverse coronation event took place at the Mall of Asia Arena in Manila, Philippines last night. Hosted by none other than Steve Harvey (@IAmSteveHarvey), people from all over the world had their eyes on Twitter to see what happened with #MissUniverse.

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From the contestants’ beautiful gowns to the unique national costumes; fans all over the world turned to Twitter to spark up the conversation. There were more than 34 million-related Tweets sent out during the live coronation event - one of the highest Tweet volumes generated during a live event.

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One of the most anticipated parts of the event was the online voting system held prior to the coronation day. From Jan 23rd to 28th, fans all over the world could participate to vote for their favorite contestants through several channels - including Twitter - to secure a spot in the top 13 round. This voting system continued last night during each round to help contestants advance to the next round.

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Here are the most Tweeted about contestants during the coronation event:

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But more than anything, it was Iris Mittenaere (@IrisMittenaereO) who was ultimately crowned as the #65thMissUniverse. The 24 year old beauty from France, loves to cook and studies a degree in dental surgery.

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Here are the most talked about moments on Twitter during the event:

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Miss Universe fans all over the world gathered together at local #WatchMU live-viewing parties to live Tweet their reactions and participate in the global conversation around the event.

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When it comes to pageants, people are always wondering what happens backstage. So, Miss Universe took us on a tour backstage in live 360 video. You can swipe around the video to explore backstage from any angle.

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Finally, check out some of the most popular #65thMissUniverse conversations, photos and videos that lit up Twitter last night:

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@RaoPratiksha

Pratiksha Rao

‎@RaoPratiksha‎

Content Partnerships, Twitter