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The journey to the #FinalFour happened on Twitter

By David Herman
Thursday, 30 March 2017

It’s down to the #FinalFour!

College hoops fans, teams, players, and more have turned to Twitter to join the live conversation for yet another thrilling #MarchMadness tournament. As we head into this weekend’s #FinalFour, follow the action along with some of the best content featuring the four teams still standing.

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Join the conversation with emojis, Moments, and more
To help bring March Madness Tweets to life, we partnered with the NCAA and Turner Sports on special Twitter emojis. Fans have Tweeted with these hashtags throughout the tournament to bring color to Tweets.

Now it’s time to use #FinalFour, #NationalChampionship and #OneShiningMoment along with all of your #MarchMadness Tweets!

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And we’ve even added special emojis for each of the teams. Use with #UnitedWeZag, #GoDucks, #ForeverToThee and #GoHeels to add even more color to your Tweets.

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Fans should also keep an eye out on Friday for a special surprise on Twitter from all of the #FinalFour participants: @ZagMBB, @GamecockMBB, @OregonMBB, and @UNC_Basketball

And should you miss any Tweets, turn to Moments in the explore tab for all things #MarchMadness and #FinalFour. On Moments, there is a March Madness tab full of all the great content and stories unfolding during and around the games.

Tune-In to NCAA March Madness Now live on Twitter
To coincide with the start of March Madness earlier this month, Twitter, Turner Sports, the NCAA, and CBS Sports launched NCAA March Madness Now, a 30-minute show airing exclusively on Twitter. Hosted by Noah Coslov and former NBA player Caron Butler, NCAA March Madness Now shares Twitter content about predictions, fan polls, celebrity tweets, and office bracketology.

NCAA March Madness Now is produced by Turner Sports from Turner Studios in Atlanta and is streamed live on Twitter to logged-in and logged-out users globally at and @marchmadness. The show will air this Saturday, April 1 at 2:30pm (ET) and Monday, April 3 at 8pm (ET) before the championship game.

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South Carolina vs. Gonzaga
Saturday’s first match up will see No. 7 South Carolina battle No. 1 Gonzaga for the chance to play in the National Championship. Follow both teams via @GamecockMBB and @ZagMBB.

Here are some of the top Tweets from the Gamecocks, who reached the Final Four for the first time in program history:

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And the Bulldogs took to Twitter throughout the tournament as they also make the trip to the Final Four for the first time:

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These are the most-mentioned players on Twitter from each team since the tournament began:

South Carolina

  1. Sindarius Thornwell (@Sin_City_803)
  2. Duane Notice (@DuuTakeNotice)
  3. Justin McKie (@jmckie20)


  1. Przemek Karnowski (@PKarnowski)
  2. Nigel Williams-Goss (@NigelWG5)
  3. Jordan Mathews

Oregon vs. North Carolina
No. 3 Oregon reached the #FinalFour for the first time since 1939 when they last won a title. The Ducks will take on No.1 North Carolina Tar Heels, who head to the #FinalFour for a NCAA record 18th time.

Here are a few top Tweets from Oregon ahead of their Saturday showdown:

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North Carolina shared their #MarchMadness experience on Twitter, from Selection Sunday all the way through Luke Maye’s epic #Elite8 game-winner against Kentucky to reach the #FinalFour:

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These are the most-mentioned players on Twitter from each team since the tournament began:


  1. Jordan Bell (@1jordanbell)
  2. Tyler Dorsey (@TDORSEY_1)
  3. Dillon Brooks (@dbrookz8)

North Carolina

  1. Luke Maye (@luke_maye)
  2. Justin Jackson (@JJacks_44)
  3. Joel Berry (@JoelBerryII)

Enjoy #FinalFour weekend! Here’s who Twitter thinks will play in Monday’s National Championship (measured by the percentage of Twitter conversation around those two teams paired with one another):

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David Herman


Sports Partnerships, Twitter